At WINMARK, we believe that values are the ingredients of the foundation for
long-lasting success both for individuals and organizations. We proudly uphold
five core values that guide everything we do.

Honesty

We act with sincerity, transparency and truthfulness.

Honesty builds the foundation of trust with our farmers, partners and our team.
We believe that pure success is only possible when it is earned with integrity.

Courage

We stand bold against the face of challenges.

With confidence, assertiveness and leadership, we take decisive action, support
our team and lead our market with integrity. Courage lies in doing what’s right
even in difficulties.

Tranquility

We value calmness, gentleness and acceptance.

Tranquility shapes how we communicate, connect and respond with kindness,
patience and respect. We strive to be a peaceful presence in every interaction,
ensuring we are always welcomed and trusted.

Diligence

We act with discipline, perseverance and passion.

We believe that, consistent along with sincere effort leads to excellence.
Diligence drives our commitment to quality, service and innovation helping us
stay proactive and accountable to all our responsibilities.

Focus

We direct our energy with clarity and purpose.

Focus helps us understand and meet our customers’ needs. Just as laser light
becomes powerful when focused, our efforts become impactful when guided by
clear vision and dedication.